Our Story

A fourth-generation beekeeper and a kitchen designer walk into the Fiordland bush...

How a chance encounter became Bees Brilliance - made from scratch, in Nelson, New Zealand.

Cropp's factory in Nelson, New Zealand

Our Story

Created by makers, not marketers.

Most skincare either doesn't work, doesn't feel or smell good to use, or costs a fortune. Sometimes all three.

We started Bees Brilliance because we believed you shouldn't have to choose between effective and affordable, or between natural and results-driven. Skincare that sits on your shelf unused isn't skincare - it's just packaging.

Every product we make starts with one question: will someone actually use this every day? If the answer isn't yes, we go back to the drawing board.

  • Nelson Proud

    Made in its own factory on Factory Road. Not outsourced, not manufactured by someone else with our label on it. Made here in Nelson for you.

  • Quality Ingredients

    Every product is developed from scratch by our in-house cosmetic chemists. Ingredients hand-selected for how they perform — not because they’re the latest trend.

  • Nature + Chemistry

    Mānuka Honey and Propolis from our family hives, formulated by science to actually work on your skin.

CO-FOUNDER | COSMETIC CHEMIST

Matthew

Matthew is a fourth-generation beekeeper. His family have kept bees in the Nelson district for over 100 years. In his not-so-spare time he trained as a cosmetic chemist - because when you understand how propolis and manuka honey actually behave at a molecular level, it turns out you can do things with them that most skincare brands can't.

CO-FOUNDER

Julene

Julene is a creator at heart. When people ask her, "Do you have anything that can help with this?" enough times, it naturally becomes our next development project. Together with Matt, they built a factory from scratch right here in Nelson, employed a local team, and began making skincare that delivers real results.

COMPOUNDER

Rachael

Rachael is a fully trained cosmetic chemist who day-to-day oversees all the production compounding and formulation development projects within the team. She has a natural talent for making things and a level of expertise that only comes through years of dedication, hands-on formulation, and a deep understanding of natural ingredients.