We get it—you’ve tried countless shampoos, hoping to find the one that finally stops the itch. But no matter what you do, the irritated scalp always comes back. There’s nothing more frustrating than that persistent niggle on your head, right where all those nerve endings sit just under the skin. So when another shampoo pops up online, you naturally wonder—will this one actually work? Let’s talk about it.

My Story: Why We Created PropoRelief Scalp Shampoo

Meet me—Julene, co-founder of Bees Brilliance. I grew up in Opunake, a small rural town in Taranaki. As a teenager, I struggled with severe acne—so severe that I was prescribed strong medications. But beyond my skin, I also had an ongoing battle with an oily, irritated scalp. Around my ears and specific spots on my head, I’d get large white flakes, making it look like I wasn’t taking care of my hygiene. And with long, dark hair (and a love for black winter clothing), it was hard to hide.

For years, my only solution was washing my hair daily with select Head & Shoulders variants. While it helped with the flakes, it left my hair feeling dry and my scalp tight. It wasn’t until a conversation with a friend—who was spending a fortune on a European scalp care brand—that I started questioning what was really needed in a scalp-friendly shampoo. This led to two years of researching ingredients, buying different shampoos, and dissecting formulations to understand what truly worked.